Hello, I am Patricia Pérez
UX Designer
I have a degree in Graphic Design. I have completed a Postgraduate Degree in Advertising and a Master in Design and Web Project Management at ELISAVA. I have almost 10 years of work experience and have worked in the pharmaceutical, academic, technological, commercial and creative sectors.
WHAT I DO?
I cover the end to end process of any web project, from the investigation and understanding of user behavior to the creation of wireframes, definition of user interaction and user interface design.
Design Thinking
Plan and develop an appropriate product strategy, with clear objectives that are based on the analysis and research of the competition, the identification of insights and the collaboration of the product and data analysis teams. This will lead us to understand the motivations, expectations and needs of customers and will allow us to create user profiles of our target.
To achieve this I rely on different techniques:
- Benchmarking
- Personas creation
- Information architecture
- Design thinking
Mockups & Prototyping
Create wireframes or multi-device mockups, which will serve as the basis for different user tests, will establish the navigation flow and will be the skeleton for the visual design and interaction design of the product. In this phase, collaboration with the development team is essential to establish the scope and limitations of the proposal.
- Mobile first focus
- Wireframes & mockups
- Customer journeys
- Interaction design
- UX Best practices
- User Test
Implementation
Create a visual and interaction design multi-device, adapted to the communication style of the product and define elements of the UI (User Interface) that follow the established guidelines. In addition, actively participate with the development team in the implementation of the design, which may undergo readjustments in subsequent iterations thanks to the conclusions gathered in Google Analytics reports and user tests.
To achieve this I rely on different techniques:
- Responsive design
- UX / UI Design
- UX Writing
- IT team integration
- AB tests
- Google Analytics
METHODOLOGY AND TOOLS
| Daily Planning | Managing tasks using Jira | Documentation in Confluence |
| Sketch | Figma | Adobe XD |
| Photoshop & Illustrator | Google Analytics | Shopify & WordPress |
SOME PLACES WHERE I HAVE WORKED
MY WORK
Wallbox Website
Wallbox is dedicated to changing the way the world uses energy creating advanced electric vehicle charging and energy management systems that redefine users’ relationship to the grid. Wallbox goes beyond expected electric vehicle charging to give users the power to control their consumption, save money, and live more sustainably offering a complete portfolio of charging…
Keep reading
MediaMarkt
MediaMarkt is a German transnational company with a presence in 14 countries and 40 years of experience. As technology specialists, they arrived in Spain 21 years ago, becoming the leading country in sales of the Media Saturn group. Today they have more than 80 stores in all the autonomous communities. As part of the MediaMarkt…
Keep reading
Volkswagen World, clients section
Web app designed for Volkswagen World customers. The user can manage their orders from the mobile, check the construction phase of their new Volkswagen (as well as the characteristics of the chosen model), make an appointment at their usual mechanic, change it and modify their profile and data contact. My rol I based the web…
Keep reading
Patricia Pérez 