Patricia Pérez

WHAT I DO?

I lead end-to-end product experiences from discovery to delivery, translating business goals and user insights into measurable design impact.

Specialized in UX strategy, accessibility (WCAG 2.2), design systems and AI-augmented workflows (Lovable, Figma Make, AI research synthesis). I collaborate closely with product, engineering and stakeholders to drive alignment, reduce complexity and create human-centered, data-informed experiences.

UX Strategy

I lead the discovery phase by aligning business objectives with user needs before any design work begins. My process involves defining the product vision, mapping complex user journeys, and establishing clear KPIs alongside stakeholders. This strategic foundation ensures that every subsequent design decision is intentional, scalable, and directly tied to measurable business outcomes.

Accessibility (WCAG 2.2)

I embed inclusive design principles directly into the foundation of the design system rather than treating them as a final-step checklist. My process includes conducting rigorous accessibility audits and collaborating closely with engineering teams to ensure that color contrast, semantic HTML structure, and keyboard navigation strictly meet WCAG 2.2 standards from the very first component built.

User Testing & Research

I design and execute mixed-method research plans to validate design hypotheses and mitigate risk prior to development. By actively combining qualitative insights (interviews, usability testing) with quantitative data (heatmaps, analytics like GA4 or Looker), I synthesize complex user behaviors into actionable design iterations, creating a continuous loop of product optimization.

AI-Augmented Workflows

I embed inclusive design principles directly into the foundation of the design system rather than treating them as a final-step checklist. My process includes conducting rigorous accessibility audits and collaborating closely with engineering teams to ensure that color contrast, semantic HTML structure, and keyboard navigation strictly meet WCAG 2.2 standards from the very first component built.

SOME PLACES WHERE I HAVE WORKED

MY WORK

Substitutions for Ocado

The problem Prior to this project, customers had no ability to choose or manage substitutions. When an item was unavailable, it was automatically replaced during picking, and customers only discovered the substitution once the order arrived at their door — at which point they could accept or reject it. This created frustration and eroded trust,…

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Wallbox Website

Wallbox is dedicated to changing the way the world uses energy creating advanced electric vehicle charging and energy management systems that redefine users’ relationship to the grid. Wallbox goes beyond expected electric vehicle charging to give users the power to control their consumption, save money, and live more sustainably offering a complete portfolio of charging…

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MediaMarkt

MediaMarkt is a German transnational company with a presence in 14 countries and 40 years of experience. As technology specialists, they arrived in Spain 21 years ago, becoming the leading country in sales of the Media Saturn group. Today they have more than 80 stores in all the autonomous communities. As part of the MediaMarkt…

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