hi, I am Patricia Pérez

hi, I am Patricia Pérez

hi, I am Patricia Pérez

hi, I am Patricia Pérez

Senior

UX Designer

Strategy, Accessibility
& AI-Enhanced Design

Strategy, Accessibility
& AI-Enhanced Design

Image
  • Brand Logo
  • Brand Logo
  • Brand Logo
  • Brand Logo
  • Brand Logo
  • Brand Logo
  • Brand Logo
  • Brand Logo
  • Brand Logo

CORE EXPERIENCE

CORE EXPERIENCE

CORE EXPERIENCE

CORE EXPERIENCE

I translate user insights into scalable product experiences that increase conversion and reduce complexity

I translate user insights into scalable product experiences that increase conversion and reduce complexity

I translate user insights into scalable product experiences that increase conversion and reduce complexity

With over a decade of experience as a Senior UX Designer, I lead end-to-end product experiences across diverse sectors, focusing on strategy, usability, and web accessibility (WCAG 2.2). By combining data analytics, advanced prototyping, and AI-driven workflows.

I collaborate with cross-functional teams to reduce complexity and deliver human-centered solutions that perform.

With over a decade of experience as a Senior UX Designer, I lead end-to-end product experiences across diverse sectors, focusing on strategy, usability, and web accessibility (WCAG 2.2). By combining data analytics, advanced prototyping, and AI-driven workflows.

I collaborate with cross-functional teams to reduce complexity and deliver human-centered solutions that perform.

With over a decade of experience as a Senior UX Designer, I lead end-to-end product experiences across diverse sectors, focusing on strategy, usability, and web accessibility (WCAG 2.2). By combining data analytics, advanced prototyping, and AI-driven workflows.

I collaborate with cross-functional teams to reduce complexity and deliver human-centered solutions that perform.

Ocado Technology

Senior UX Designer - Accessibility Champion

Wallbox Chargers

Product Designer - (UX / UI) Ecommerce

MediaMarkt Iberia

UX Product Designer – Ecommerce

what do I do

what do I do

what do I do

Product Strategy & UX Impact

Product Strategy & UX Impact

Product Strategy & UX Impact

Turning business goals and user needs into measurable product outcomes. From early discovery to delivery, I help teams reduce uncertainty, align on what matters, and design solutions that actually move key metrics — not just ship features.

Turning business goals and user needs into measurable product outcomes. From early discovery to delivery, I help teams reduce uncertainty, align on what matters, and design solutions that actually move key metrics — not just ship features.

Turning business goals and user needs into measurable product outcomes. From early discovery to delivery, I help teams reduce uncertainty, align on what matters, and design solutions that actually move key metrics — not just ship features.

End to end product design
Strategy definition
Data driven
Discovery
Experimentation
Decision frameworks
Stakeholder alignment

Complex Products Systems

Designing scalable solutions for complex user journeys and high-impact platforms.

From multi-step flows to system-level thinking, I focus on reducing friction and making complexity manageable.

Complex Product Systems

Complex Product Systems

Designing scalable solutions for complex user journeys and high-impact platforms.

From multi-step flows to system-level thinking, I focus on reducing friction and making complexity manageable.

Designing scalable solutions for complex user journeys and high-impact platforms.

From multi-step flows to system-level thinking, I focus on reducing friction and making complexity manageable.

eCommerce flows
Complex user journeys
Checkout optimization
System thinking
Cross-platform
Interaction design
Prototyping

Accessibility as a Product Advantage

Accessibility as a Product Advantage

Accessibility as a Product Advantage

Designing inclusive experiences that go beyond compliance and improve usability for everyone. From WCAG standards to real user testing, I embed accessibility into product decisions from the start not as an afterthought.

Designing inclusive experiences that go beyond compliance and improve usability for everyone. From WCAG standards to real user testing, I embed accessibility into product decisions from the start not as an afterthought.

Designing inclusive experiences that go beyond compliance and improve usability for everyone. From WCAG standards to real user testing, I embed accessibility into product decisions from the start not as an afterthought.

WCAG 2.2
Inclusive design
Accessibility audits
Usability testing

AI-Enhanced Design Workflows

AI-Enhanced Design Workflows

AI-Enhanced Design Workflows

Using AI to accelerate research, synthesis and design decisions where it adds real value.

I integrate AI into UX processes to reduce manual work, uncover patterns faster, and improve consistency across products.

Using AI to accelerate research, synthesis and design decisions where it adds real value.

I integrate AI into UX processes to reduce manual work, uncover patterns faster, and improve consistency across products.

Using AI to accelerate research, synthesis and design decisions where it adds real value.

I integrate AI into UX processes to reduce manual work, uncover patterns faster, and improve consistency across products.

AI-assisted research
Pattern recognition
UX automation
Design ops
Prompt workflows
Human-AI interaction
  • UX Strategy

  • User Testing

  • Accessibility

  • AI Workflows

AI Projetcs

AI Projetcs

AI Projetcs

AI Projetcs

Volver App

Volver App

Volver App

Somatic rescue app - Lovable

Somatic rescue app - Lovable

The Uku App

Uku songs repository - Claude Code & Stitch

Uku songs repository - Claude Code & Stitch

Turning complexity into clear, accessible and user centered product experiences

Turning complexity into clear, accessible and user centered product experiences

Turning complexity into clear, accessible and user centered product experiences

Years of experience

Industries worked in

Academic qualifications

Testimonials

Testimonials

Testimonials

Testimonials

Icon

/ Ocado Technology

"I worked with Patricia on a project to enable an entirely new flow through our eCommerce platform. She took the lead on the full UX designs coordinating with UX research members, working on many iterations, taking into account into account consumer expectations and technological limitations. She engaged amazingly with engineers and product managers (despite multiple streams & departments being involved). Alongside a surprisingly high degree of strong opinions being present in every meetings, Patricia demonstrated patience, professionalism and a huge degree of collaboration throughout. Consistently provided super clear, super transparent, and regular updates on progress and what is left to be done. I have to say Patricia has been an absolute joy to work with throughout!"
Profile Img
Przemek Tomulik

Senior Product Manager

Icon

/ Ocado Technology

"I worked with Patricia on a project to enable an entirely new flow through our eCommerce platform. She took the lead on the full UX designs coordinating with UX research members, working on many iterations/pivots taking into account into account consumer expectations and technological limitations. She also engaged amazingly with engineers and product managers - despite multiple streams & departments being involved, alongside a surprisingly high degree of strong opinions being present in every meetings, Patricia demonstrated patience, professionalism and a huge degree of collaboration throughout. Consistently provided super clear, super transparent, and regular updates on progress and what is left to be done. I have to say Patricia has been an absolute joy to work with throughout!"
Profile Img
Daniel Stoner

Senior Staff Sotfware Engineer (E5)

Icon

/ Ocado Technology

"During our time at Ocado Technology as UX Designers, Patricia consistently brought both creativity and structure to every challenge. One of the things that stood out was her thoughtful approach to problem-solving - she never settled for the first idea, but explored multiple directions before aligning on the best path forward. She had a great ability to balance business requirements with user needs, making sure our solutions were not only feasible but genuinely helpful for the people using them. Whether it was through stakeholder interviews, usability testing, or quick iterations, she adapted quickly to shifting priorities and always kept the bigger picture in mind. Beyond her skills, Patricia was just great to work with - collaborative, curious, and always up for digging into the “why” behind a design. She’s sharp, mindful, and genuinely invested in building better experiences. Any team would be stronger with her on board."
Profile Img
Miguel Duran

Sr. UX Designer

Icon

/ Wallbox Chargers

"I’ve had the pleasure of working with Patri over the past few months on various UX projects, and I have nothing but great things to say about her. Her ability to understand user needs, combined with her strong designer’s eye, has been key to the evolution of our website. In addition to being a great designer, she has always been willing to listen to and understand our needs as a team, and she worked tirelessly to ensure that the final product reflected our goals and objectives. I recommend her without hesitation, and I’m sure many successes are on their way."
Profile Img
Maria Delgado

Web Strategy & Project Manager

Let's
connect